Does design matter?

Good design engages the viewer, reinforces and visually translates key messaging, and encourages viewers to read on. High quality design also raises visibility and communicates brand. An organization’s total brand image starts with a great design of a logo, expands to...

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Smartphones – the other revolution

Whereas social media is transforming how people connect together, it is the huge expansion in the use of smartphones that is truly the revolutionary change. And to a large extent, the popularity of social media depends on the use of mobile devices. “Smartphones are...

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